The Indispensable Marketer
Become the marketer your CEO can't run the business without.
You bring the CEO a plan. The numbers aren't bad. You're still explaining yourself instead of leading.
That's the Trust Gap. The work comes back wrong, results stall, and neither of you can say why. It's why talented marketers get treated like a vending machine instead of the architect of growth.
The Indispensable Marketer is hosted by Disruptive Advertising for marketing leaders at $3M-$50M scale-ups done managing perception and ready to build real authority. Every episode runs on VSET: Vision, Strategy, Execution, Team, the framework behind the Indispensable Marketer book and Assessment. Closing the Trust Gap is a skill you can learn, prove, and measure.
Some weeks it's a solo teaching on extracting real Vision. Other weeks it's a conversation with a leader who closed their own Trust Gap and can tell you what it cost.
We turn away most prospective clients and 96% of marketers who apply. Selectivity protects the standard.
If you've wondered whether you're the right person for the job, start here.
Episodes
25 episodes
Nobody Cares How Much You Do
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Marketers believe their value comes from how much they do. Nobody cares how much youdo. Your CEO cares about results, and the marke...
Never Launch a Campaign on a Friday
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/There's a rule at Disruptive Advertising: never push campaign changes live on a Friday. It exists because early in his career Jacob did...
Your Marketing Dashboard Is Lying to You
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Jacob once walked into a client's office and admitted he'd accidentally spent $10,000 nobody had authorized. He'd pushed a batch of cam...
Your CEO Is Hunting for Something Broken
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/One of the worst feelings in marketing is watching your CEO start submitting forms on your own website, looking for something broken. C...
Only 3% of Your Customers Are Ready to Buy
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Out of a thousand ideal customers, about 3% are ready to buy today. Another 7% could be persuaded. Every competitor you have is fightin...
Your Cheapest Leads Are Your Worst Customers
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Every time Disruptive connects a client's customer data to their marketing data, thesame thing shows up: the cheap lead channe...
Strategy Is Deciding What to Walk Away From
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/The essence of strategy isn't deciding what to chase. It's deciding what to walkaway from. Most marketers can't do ...
8 Out of 10 Times You Won't Have the Budget You Need
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Eight or nine times out of ten you are not going to have the budget you need to hit the growth goal your CEO just handed you. What you ...
You Don't Have a Marketing Problem. You Have a Math Problem.
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/You don't have a marketing problem. You have a math problem. Most marketers think more budget would fix it, and more budget on a broken...
Opinion or Math? Only One Works on Your CEO
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Push back with an opinion and you're difficult. Push back with math and you're indispensable. Same conversation, opposite outcome.Yo...
I'll Bet You Don't Have a Marketing Strategy
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/If I was a betting man, and I am, I'd bet you don't actually have a marketing strategy. You have reports, and a set of tactics you're t...
I Handed My CEO Money Back
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/A few months ago Chad walked into Jacob's office on a Thursday, pacing ahead of goal,holding budget he didn't need, and offered to ...
Your CEO Wants 10x. Here's What to Say Back.
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/The CEO wraps the meeting where we're going to 10x the business. Everyone's fired up. You've got a pit in your stomach, because you're ...
Your CEO Isn't Impressed by Your Numbers
REE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/You report your numbers and they're green. Your CEO looks at the bank account and it's red. Neither of you can explain it to the other. That's the g...
This Is Why Your CEO Won't Give You More Budget
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Ask most marketers what percentage of revenue their budget represents and theycan't tell you. Their CEO can. That gap is why the an...
"This Isn't Us." My CEO Rejected My Copy for Months.
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/For months Chad wrote copy and Jacob sent it back with three words: "This isn't us." That was the entire feedback. Chad thought it was a taste prob...
This Is Why Your CEO Keeps Rejecting Your Copy
FREE: the tools and templates to become an indispensable marketer:indispensablemarketer.com/free/Everyone in the company has an opinion about your copy, your headline, your colors.Nobody can tell you what would be better. That's not a taste pro...
Growth at All Costs Is Costing You the Right Customers
Chad's dashboard was green. Volume up, cost per lead down, every target hit. Then sales pulled him aside and said the leads weren't closing, fulfillment made a face at the water cooler, and Jacob walked in asking why revenue was flat. He had...
You Can't Market to a Demographic
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/"Moms 25 to 45" is a targeting parameter. It is not a cus...
We Walked Away From a $1 Million Client
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/Disruptive walked away from a client paying over $1 million a year in managementfees. At the time, that contract was the majority of...
We Fired 450 Clients in One Year. It Saved the Business.
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/In 2020 Jacob fired 450 of Disruptive's 650 clients in a single year. The revenuemath said don't. He did it anyway, and it's the bes...
I Interviewed the CEO Who Almost Fired Me
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/For ten years Chad ran marketing for Jacob. Then he told the executive team hewasn't sure he was the right guy for the job. Jacob to...
Growth at All Costs Is Costing You the Right Customers
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/A top strategist walked into Jacob's office, closed the door, and told him he hated logging into a client account worth over $1 milli...
Your CEO Can’t Tell You Why The Company Exists
FREE: the tools and templates to become an indispensable marketer: indispensablemarketer.com/free/If you and your CEO can't say why the business exists beyond making money, no marketing plan will ever satisfy them. You'll throw spaghetti...
